Made to stick

why some ideas survive and others die

Examines why some ideas struggle to attract public interest while other, less important, ideas circulate rapidly.

Random House
2007
9781400064281
book

Holdings

hidmidmiidnidwidlocation_codelocationbarcodecallnumdeweycreatedupdated
1324839037822248200810297066ALEH90ALEH21142Thought Hea100015754856551709567815
52119743094852287200810297066WARH437WARH41249302 HEA30215774597521709567815
136504150271012331200810297066RHBU401RHBU214292302 HEA30215814652241736518457
158503152102802350200810297066WTHS494WTHS109466302 HEA30215814652241736518457
161071952318382355200810297066WIHS500WIHS84066302.1 HEA302.115814652241736518457
174587453523532433200810297066BPHS118BPHS039636302 HEA30215825759371742569409