Living in Latin America

a case study in cross-cultural communication

Drawing upon hundreds of case studies, author Raymond L. Gorden shows why goddwill, intelligence and language facility do not guarantee successful cross-cultural interaction. To be effective, you must also be able to perceive and respond to unspoken assumptions about life and to the subtle nonverbal messages that differ in every cultural setting.

National Textbook Co. in conjunction with the American Council on the Teaching of Foreign Languages
1974
9780844293417
book

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427363