Misbehaving

the making of behavioral economics

"[The author] opens up ways to look at everything from household finances to TV game shows, the NFL draft, and businesses like Uber. ... reveals how the study of human miscalculations can help us make smarter decisions in our lives, our businesses, and our governments."--Back cover.

W.W. Norton & Co.
2016
9780393352795
book

Holdings

hidmidmiidnidwidlocation_codelocationbarcodecallnumdeweycreatedupdated
132091549858442319652974850004PEHS370PEHS53267330.01 THA330.0115814652241736518457