How to start your own business --and make it work

"Combining . . . jargon-free language and . . . explanatory illustrations, [this book] shows you how to develop your ideas into a profitable venture, taking you step by step through everything from business plans to branding. Packed with . . . advice and graphics that demystify complex topics, such as securing investors, establishing an online presence, and recruiting and managing staff, this book gives you . . . tools . . . to understand how a modern start-up works, and create your own"--Provided by publisher.