Few women had driven at the top auto racing levels before Danica Patrick arrived on the IndyCar circuit in 2002. Once behind the wheel of a high-powered IndyCar, she broke barriers that included becoming the first woman to win a race on that circuit. Moving over to NASCAR, she recorded several more firsts for women racers, including winning the pole position for the Daytona 500 in 2013. Her fame and personality have made her popular with fans and with advertisers, who have made her image a common site.