soft drink industry

Cultural, social, and economic history of America as seen through the development of Coca-Cola company.

An introduction to basic business concepts, using the Coca-Cola Company as a case study.

A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

Discusses the history of the Coca-cola Company, describing the corporation's origins as a maker of a cocaine-laced "nerve toxin," and examining evidence in the corporations history that clashes with its wholesome global image.

The inside story of the "Cola Wars" between the Coca Cola and Pepsi Companies, including advertising and the role of stars in the success of Pepsi in the '80s.

Describes the early life and business career of Asa Candler, the founder of the Coca-Cola company.

Discusses the history of the Coca-Cola Company, describing the corporation's origins as a maker of a cocaine-laced "nerve toxin, " and examining evidence in the corporations history that clashes with its wholesome global image.

A biography of the chairman of the Coca-Cola company, Roberto Goizueta, a Cuban who started his career as a chemical engineer for Coke. In 1960 he fled Castro's Cuba with $200 in his pocket and 100 share of Coke stock. At the time of his death in 1997 he was worth $1 billion and one of the longest-serving CEO's in history.

This book describes the founding and development of the Coca-Cola Company that sells 2400 different products, including soft drinks, juices, teas, sports drinks, and bottled water.