commercial art

A comprehensive guide to every aspect of the graphic design business that discusses designer relationships with clients, employees and suppliers, management issues, marketing strategies, and ethical standards.

Presents illustrations and descriptions of a variety of advertising projects, focusing on how color was used in the design to achieve its purpose.

A young man comes of age while attending college art courses during the fall semester of 1957 and the spring session of 1958.

Describes the skills necessary to pursue a career as a multimedia artist and animator, and examines the type of work they do.