Presents a career guide that explores opportunities in radio and television, with profiles of occupations in the field, and advice on how to prepare for one of these jobs.
Tells the stories of seven men and women whose innovative thinking led them to success and fortune in broadcasting, including Ted Turner, Rupert Murdoch, Judy McGrath, David Sarnoff, William Paley, Gerald Levin, and Catherine Hughes.
Examines radio and television technology in relation to earlier inventions of the telephone and telegraph, the impact of radio on the people, early broadcast personalities, and advances in satellite and digital services.
Explains what a podcast is, how to create one, and how to use podcasting to build a career, discussing examples of viral marketing success such as the "Here It Goes Again" treadmill-dancing music video by OK Go.
A guide to podcasting covers such topics as designing a podcast, setting up a studio, recording a podcast, editing techniques, distributing a podcast, and promoting a podcast.
