multinational corporations

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multinational corporations

Global dexterity

how to adapt your behavior across cultures without losing yourself in the process
2013
"What does it mean to be a global worker and a true "citizen of the world" today? It goes beyond merely acknowledging cultural differences. In reality, it means you are able to adapt your behavior to conform to new cultural contexts without losing your authentic self in the process. Not only is this difficult, it's a frightening prospect for most people and something completely outside their comfort zone"--Jacket flap.

Business and big data : influencing consumers

Discusses shady business practices, fraudulent banking, multinationals, industrial espionage, and big data's influence in retail and advertising.
Cover image of Business and big data : influencing consumers

Zero history

2012
When a Department of Defense contract ends up causing more harm than good after sparking the interests of international arms dealers, global marketing magnate Hubertus Bigend assembles a team of highly skilled individuals to put an end to the dealers' plans.
Cover image of Zero history

A splendid exchange

how trade shaped the world
2008
Traces the evolution of international trade, from ancient Mesopotamia to today's global marketplace, exploring the influence of commerce on agriculture, technology, politics, and civilization as a whole.

Just business

multinational corporations and human rights
Explores issues of human rights and international business ethics, detailing a number of international problems caused by the rapid globalization of a variety of industries--such as the oil-based fighting in Nigeria, or the sweatshops that force thousands of Indonesians into hard labor. Presents guiding principles, originally submitted to the UN, for business operating overseas.

No Logo

taking aim at the brand bullies
2000
Examines the largely underground system of information, protest, and planning forming throughout the world in response to Western corporate exploitation of the Third World, and argues that as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement.

The Coke machine

the dirty truth behind the world's favorite soft drink
2011
Discusses the history of the Coca-Cola Company, describing the corporation's origins as a maker of a cocaine-laced "nerve toxin, " and examining evidence in the corporations history that clashes with its wholesome global image.

The selling of the American economy

how foreign companies are remaking the American dream
2009

Barefoot in the boardroom

venture and misadventure in the People's Republic of China
1991

The emerging markets century

how a new breed of world-class companies is overtaking the world
2007
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