Political campaigns and political advertising / Baker, Frank W

ISBN13: 
9780313347559
Compare Title: 
politicalcampaignsandpoliticaladvertisingamedialiteracyguide
Call Number: 
324.7

Political campaigns and political advertising

a media literacy guide
2009
Explores how media literacy has influenced political elections, discussing the use of the Internet and television in campaigns, the importance of critical thinking in evaluating media messages, and the concepts and techniques used in political advertising.
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