"Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media"--Provided by publisher.
marketing in the age of automation, big data, and machine learning
Ammerman, William
"A roadmap to harnessing the power of artificial intelligence for maximum marketing results-from a nationally recognized thought leader"--Provided by publisher.
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands"--Provided by publisher.
A guide to writing Web page content and designing a site that discusses purpose, accessibility, usability, sustainability, structured content, rapid prototyping, text content, page layout, site architecture, and other related problems.
