Godin, Seth

Contains an alternate approach to traditional marketing techniques that challenges organizations to apply more innovative methods to their advertising campaigns.

"Drawing on over 1,000 data points, the book uses cartoons, quotes, illustrations, tables, histories, and articles to lay out carbon's impact on our food system, ocean acidity, agriculture, energy, biodiversity, extreme weather events, the economy, human health, and best and worst-case scenarios"--Provided by publisher.

A guide to succeed in business using art and artistic ideas.

"[The author] offers the core of his marketing wisdom in one compact, accessible, timeless package . . . shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it"--Publisher.

Explains what customers are looking for when they go to E-commerce sites, and provides illustrations of what to do and what not to do.

Argues that marketing information spreads most effectively from customer to customer, rather than from business to customer, and explains how marketers can capitalize on this method of information sharing.

Explains how businesses can increase their chances of success by encouraging their employees to instigate change and envision new ways of doing things.