Berger, Arthur Asa

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Making sense of media

key texts in media and cultural studies
2005

The postmodern presence

readings on postmodernism in American culture and society
1998

Ads, fads, and consumer culture

advertising's impact on American character and society
2004
Presents an examination of the impact of advertising on society, providing an analysis of print advertisements, television commercials, classified ads, product placement, and more, explaining the psychological needs that they target.

Pop culture

1973

The comic-stripped American

what Dick Tracy, Blondie, Daddy Warbucks and Charlie Brown tell us about ourselves
1973
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