Eisenberg, Lee

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eisenberglee

Shoptimism

why the American consumer will keep on buying no matter what
2009
Offers a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains the true national pastime, in a book by the best-selling author of The Number that delves into both "The Sell Side" and "The Buy Side" of the world of shopping.

The number

a completely different way to think about the rest of your life
2006
Examines the concept of "The Number", the amount of money one needs to be financially secure for the rest of his life, exploring how the mythical number defines people's lives and offering practical advice to help people find and reach their own number.
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