The future of advertising / Cappo, Joe

Author:

ISBN13: 
9780071403153
Compare Title: 
thefutureofadvertisingnewmedianewclientsnewconsumersintheposttelevisionage
Call Number: 
659.1

The future of advertising

new media, new clients, new consumers in the post-television age
2003
Examines how the advertising industry has changed in recent years, discussing how those changes have impacted the television industry and explaining what those changes mean for the future of media.
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