Capparell, Stephanie

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capparellstephanie

The real Pepsi challenge

the inspirational story of breaking the color barrier in American business
2007
Recounts how, in the late 1940s and early 1950s, a group of African-American businessmen changed the face of American business by being the first African-Americans to work at professional jobs in Corporate America and to target African-American consumers as a distinct market.

The real Pepsi challenge

how one pioneering company broke color barriers in 1940s American business
2008
Recounts how, in the late 1940s and early 1950s, a group of African-American businessmen changed the face of American business by being the first African-Americans to work at professional jobs in Corporate America and to target African-American consumers as a distinct market.
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