advertising and children

Explores the links between play, creativity, and health, discusses the importance of play in helping children understand the world, and argues that technology and commercialism are endangering creative play in exchange for corporate profits.

Explores how companies are targeting younger viewers in an attempt to sell their products and offers parents practical advice on how they can protect their children from the marketing and advertising industries' techniques.

Twelve essays present opposing arguments on whether advertising is harmful and whether it should be restricted, covering such topics as advertising's prevalence, the portrayal of minorities, underage drinking, and childhood obesity.

Examines the persuasive techniques used by advertisers and their effects on the consumer.

The author examines the marketing techniques and strategies in television advertising, movies, and on the Internet that target children and attempt to convince them that the products they see are essential to their social survival.

Examines the effects of marketing on children, especially marketing strategies that use sex and violence, using child development theory, research, and what marketing experts say about their work, and provides suggestions for parents trying help their children resist advertising.

Presents an introduction to advertising and marketing, providing information on how advertising works, how ad campaigns target consumers, and includes a history of the advertisng industry.

Discusses the history of advertising and describes how businesses use advertisement to target consumers, taking a look at print, Internet, and television ads as well as viral marketing.