fashion merchandising

"Do you like trying new hair and make-up products? Are you always the first of your friend group to wear new trends? Then you might be on track to become a social media style influencer. Learn how your original takes on fashion could translate into a career by exploring the economics and business skills behind influencer marketing, while staying safe online"--Provided by publisher.

Any reader who has ever considered a career in fashion will find this guide to be an invaluable resource.

Explores how art and fashion were linked in the early twentieth century, revealing a logic of fashion based on the tension between originality and reproduction that influenced the art historical issues of the period.

"Pulitzer-Prize winning fashion journalist Robin Givhan offers a lively and meticulously well-researched account of this unique event. 'The Battle of Versailles' is a ... cultural history; this intimate examination of a single moment shows us how the world of fashion as we know it came to be"--amazon.com.

Describes what it is like to be a fashion buyer, discussing the skills and requirements of buying careers, with on-the-job profiles, sidebars, a fact file, photographs, and sources of additional information.

An introduction to fashion marketing that provides an overview of research, positioning, pricing, channels of distribution, and promotion, and applies basic marketing theories to the field.

This book examines the fashion industry as a global industry, discussing both positive and negative impacts in retail fashion, the T-shirt industry, the accessories industry, and the footwear industry.

Offers information and advice on careers in the fashion industry from "Teen Vogue," detailing the career paths of established professionals in the industry, and covering resum?s, agencies, education, and other related topics.

Examines the popularization of fashion, explaining how marketers and branding experts have turned simple clothes and accessories into objects of desire that have altered society's fashion sense and influenced how Americans shop.

Discusses opportunities available in clothing and accessory design, special apparel design, sales, fashion media and photography, fashion education, and modeling.