internet industry

An insider's history of the online social network traces the collaborations and conflicts among its founders, the personalities that shaped its development, and the ways in which the site has become an integral part of contemporary culture.

Discusses the origins, development, and strategy of Google, an Internet search engine that reinvented how people work and live online, with biographies of the founders and a discussion of the company's innovations and treatment of employees, financial results since 1999, and opinions on where the company is headed.

Provides insight into the development of Google and discusses how it revolutionized the Internet. Depicts the co-founders discovery about making billions of dollars through Internet advertising and other transformative projects. Examines the keys to Google's immense success and describes its engineering mind-set and adoption of Internet values. Includes a list of sources and an index.

Traces the history of Google and explores the lives and careers of its founders, Larry Page and Sergey Brin. Features informative text, color photographs, a timeline, a glossary, source notes, and further resources.

Presents the history of the Google company. Describes how Larry Page and Sergey Brin met at Stanford and developed the forerunner of the famous Internet search engine. Discusses how the business savvy of Eric Schmidt helped Google to dominate the market.

Explains the role of live updates?adding content or fixing problems after the product has launched?in maintaining a business's success. The importance of properly managing finances, company resources, and personnel while expanding is also emphasized.

Explains how to develop a concept for a digital product that users will love. In addition, chapters cover practical matters involved in creating a start-up, including evaluating the market, writing a business plan, and protecting one's intellectual property. Stories of real-life teen entrepreneurs enliven the text and inspire the reader.

The company that is now Google began as a partnership of ideas between two Stanford University graduate students, Sergey Brin and Larry Page. This perceptive book includes sidebars on the company's innovations, a biographical fact sheet on Brin, Page, and Eric Schmidt, CEO.