Andy Grove and the rise of the world's most powerful chip company
Jackson, Tim
1998
A portrait of the Intel corporation and its chairman Andrew Grove, examining the company's business practices, its efforts to dominate the market through innovation, the early history of the company, and how Grove has influenced the semiconductor industry.
An introduction to fashion marketing that provides an overview of research, positioning, pricing, channels of distribution, and promotion, and applies basic marketing theories to the field.
