Galbraith, Patrick W

Explores the history and sub-culture built up around Japanese anime, manga, and video games. Examines the term "mo?," which has been used to describe the sense of emotional attachment fans develop for their favorite characters.

Examines the phenomenon of "mo?"--the sense of emotional attachment that fans of manga and anime have to their favorite characters--and how it has been a driving force in the international growth of the popularity of Japanese manga and anime. Discusses the earliest mo? characters and how they influenced a generation of manga artists, what constitutes an ideal mo? relationship, and why some fans go as far as marrying their mo? sweethearts.