web usage mining

"A guide to mining and analyzing data from social media websites. Combines both practical exercises and conceptual lessons on topics like writing a script to tap into an API and even how to analyze the data of an automated Twitter bot."--.

Discusses how an analysis of the database of online information reveals how, why, and when people use the Internet, and points to changes in the way people absorb information and how it can provide an advantage in business and life.