Cron, Lisa

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Story or die

how to use brain science to engage, persuade, and change minds in business and in life
  • Cron, Lisa
2021
"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--Provided by publisher.

Wired for story

the writer's guide to using brain science to hook readers from the very first sentence
  • Cron, Lisa
2012
Reveals how writers can take advantage of the brain's hard-wired responses to story to captivate their readers' minds through each plot element.
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