The Dorito effect / Schatzker, Mark

ISBN13: 
9781476724218
9781476724232
LCCN: 
Compare Title: 
thedoritoeffectthesurprisingnewtruthaboutfoodandflavor
Call Number: 
641.3

The Dorito effect

the surprising new truth about food and flavor

The Dorito effect

the surprising new truth about food and flavor
Draws on the latest scientific research to illustrate how the flavor of today's food has changed, becoming more bland as producers grow food that's bigger and cheaper. Discusses how humans' chemical language has been interrupted and the loss of flavor in foods has caused Americans to crave more and more food while still feeling unsatisfied.
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