Covey, Stephen M. R.

Explores the often overlooked and underestimated power of trust in the business world, discussing how business leaders who are trustworthy have an edge in their business dealings and offering tips on how people can build trust in others and themselves.

Challenges the assumption that trust is merely a soft, social virtue and asserts that trust is a hard-edged, economic drive--a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing. Outlines thirteen behaviors common to high-trust leaders throughout the world.

Presents a guide to using the power of trust to change lives and impact organizations in a low-trust world. Offers five actions along with anecdotes that show how high-trust relationships and cultures succeed and create energy and joy.