social media

In 2011 there were an estimated 6 billion cell phone subscriptions worldwide. The prevalence of cell phones is having a significant impact on society. This book examines how cell phone connection is impacting the way people think and behave.

Governments, businesses, and individuals all rely extensively on online communication and information but repeated news reports of online breaches do not inspire confidence in the online world. This is true in many areas including social media. What information is collected, how it is used or misused, and how it can be protected are covered in this book.

Introduces teenagers to the education opportunities social networking can provide.

Provides an overview of the life and career of Mark Pincus, the creator of Zynga, a social networking game system.

Mainwaring, a marketing consultant and advertising creative director, presents this ambitious work on the future of consumer marketing and corporate capitalism. Working from the premise that social media such as Facebook and Twitter has fundamentally changed the relationship between brands and consumers, the work argues that the seamless integration of consumer culture into a broader cultural apparatus allows consumers to influence corporate responsibility and forces corporations that wish to take advantage of the power of social media to respond as partners to the political will of their customers. The volume discusses the background of the current social media marketing scene and provides practical advice, as well as real world case studies, for adapting corporate practices to build profitable and socially responsible business practices. Notes, sidebars and chapter summaries are provided. Annotation ?2011 Book News, Inc., Portland, OR (booknews.com.

This informative series gives future entrepreneurs and businesspeople practical advice about starting and running a business including developing a plan organizing time sources of funding marketing and much more.

Introduces social networking issues and examines the pros and cons of the debate.

"It's undeniable-technology is changing the way we think. But is it for the better? Amid a chorus of doomsayers, Clive Thompson delivers a resounding "yes." The Internet age has produced a radical new style of human intelligence, worthy of both celebration and analysis. We learn more and retain it longer, write and think with global audiences, and even gain an ESP-like awareness of the world around us. Modern technology is making us smarter, better connected, and often deeper-both as individuals and as a society. In Smarter Than You Think Thompson shows that every technological innovation-from the written word to the printing press to the telegraph-has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But as in the past, we adapt-learning to use the new and retaining what's good of the old. Thompson introduces us to a cast of extraordinary characters who augment their minds in inventive ways. There's the seventy-six-year old millionaire who digitally records his every waking moment-giving him instant recall of the events and ideas of his life, even going back decades. There's a group of courageous Chinese students who mounted an online movement that shut down a $1.6 billion toxic copper plant. There are experts and there are amateurs, including a global set of gamers who took a puzzle that had baffled HIV scientists for a decade-and solved it collaboratively in only one month. Smarter Than You Think isn't just about pioneers. It's about everyday users of technology and how our digital tools-from Google to Twitter to Facebook and smartphones-are giving us new ways to learn, talk, and share our ideas. Thompson harnesses the latest discoveries in social science to explore how digital technology taps into our long-standing habits of mind-pushing them in powerful new directions. Our thinking will continue to evolve as newer tools enter our lives. Smarter Than You Think embraces and extols this transformation, presenting an exciting vision of the present and the future."--.

An introduction for teenagers to the employment opportunities social networking can provide.