Describes how behaviorism accounts for such ideas about behavior as purpose and intention, meaning, perceiving, thinking, knowing, causes and reasons, knowing and personalities, managing oneself, etc.
the trouble with gold stars, incentive plans, A's, praise, and other bribes
Kohn, Alfie
1993
Argues against the practice of offering people rewards in order to persuade them to get good grades, do good work, or behave in a certain manner, presenting evidence that shows the practice often has a negative effect, and discusses alternative methods of influencing behavior.
