marketing

Walks young people through every step of the process, from generating ideas to marketing a book, and includes exercises to improve storytelling skills.

An A-to-Z guide to marketing, providing the author's insights into why new products fail or succeed, and sharing anecdotes about his collection of over 80,000 winners and losers.

Examines the politics of food, discussing convenience foods, under-regulated commercial farms, backlash against environmentalists and consumer activists, agricultural failure in third world countries, and other related topics.

Bennett, an Englishman whose tastes exceed the limits of his bank account, finally hits his stride with a plan to corner the truffle market. Life is good until the Mafia, sensing there is money to be made, decides to take a share of the profits.