graphic arts

Graphic artists are responsible for creating the layouts of books and magazines, political posters, and the design and packaging of almost every product imaginable. This book examines graphic art, the tools, the techniques, the artists, and the artwork that so many generations have come to know and love.

Provides a visual overview of graphic design styles throughout the ages, including more recent developments from typocentric design to the impact of the Internet. Features over 700 illustrations that represent various graphic styles and includes accompanying informative text.

Discusses the creative process and explains how it can help increase problem-solving abilities, demonstrates how top designers use different creative approaches in their work, and provides forty-four exercises that will help unlock the visual imagination.

A textbook of printing and binding, including activities, study questions, and a list of careers in the field of graphic arts.

A survey of contemporary graphic design developed in Africa, the Middle East, the Far East, and Latin America, with comments from designers in each geographical region.

Discusses a career in graphic arts, outlining the educational requirements, training, and skills needed to become an illustrator, layout artist, designer, or pasteup artist.