consumer behavior

Discusses how products are advertised on all types of media, including how pop culture pushes products on the public.

"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands"--Provided by publisher.

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Discusses the drawbacks and costs of having too many possessions, presents guidance on eliminating excess items in one's life, and offers suggestions on how to increase one's quality experiences.

Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment.

Offers a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains the true national pastime, in a book by the best-selling author of The Number that delves into both "The Sell Side" and "The Buy Side" of the world of shopping.

Explores the effects of capitalism on American culture and how consumer capitalism overproduces goods, targets children, and encourages adults to abandon self-restraint.

This information is designed to help students unravel the complex world of economics.

Offers advice on how to spot advertising ploys and make good buying decisions.

Contains essays in which various authors respond to the author's contention that Americans shop too much and her explanation of why that is true.