Fyvie, Erica

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Mad for ads

how advertising gets (and stays) in our heads
2021
Presents an illustrated look at the business of advertising, focusing on how ads get into one's head, how the language and tools of advertising work, how to think critically about ads, and more.

Trash revolution

breaking the waste cycle
"All the stuff that surrounds us has a life cycle: materials are harvested, the stuff is made and distributed, it's consumed and then it gets trashed or recycled. Using the typical contents of a child's school backpack (defined as water, food, clothing, paper, plastic, metals, electronics), this book explores those stages in detail, including lots of waysto reduce, reuse or recycle waste along the way."--Provided by publisher.
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