From an idea to Disney / Sichol, Lowey Bundy

Describes how Walt Disney had an idea for a character called Mickey Mouse and built on that idea to create the Walt Disney Company. Describes the history, rise, and brand of the Walt Disney Company, highlighting the company's brand extensions, notable successes and leaders, business side, and future. Includes illustrations, fact boxes, quotes, a timeline, and definitions of business terms.

"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire"--Provided by publisher.