public relations

Contains a collection of booktalks arranged by age level. Includes a bibliography by age level, theme and genre, and an index.

A practical guide to creating signs, posters, exhibits, and all library displays. Includes step-by-step instructions, tips, and over 200 illustrations.

Shows librarians how to use the World Wide Web as a marketing tool, covering teacher, student, and community outreach, special events, promotional strategies, and such electronic possibilities as virtual book tours and virtual author visits.

A former high school principal discusses ways school librarians can market their services to school administrators, teachers, students, and parents to keep their libraries in good standing with both the staff and the community.

Offers 500 different strategies that can be used to increase public relations for a school media program and get parents, students, and other community members involved in library projects.

Explores the highs and lows of being a celebrity, including attending award shows, dealing with the paparazzi, and being featured in tabloids. Includes a glossary and resources.

A former high school principal discusses ways school librarians can market their services to school administrators, teachers, students, and parents to keep their libraries in good standing with both the staff and the community.

For those who are interested in sports, and those interested in the nonphysical marketing side of sports, this book offers an exhilarating look at the people who make the glitz and glamour happen. Sports marketers are the savvy professionals who help spread the word about major athletes, teams, and events.

Nick Naylor, chief spokesman for the Academy of Tobacco Studies, is accustomed to being harassed, heckled, and vilified by antismoking zealots, but things turn really ugly when he is forced to step up his efforts on behalf of smoking in order to keep his job.