advertising, political

Discusses how television ads have affected the outcome of United States presidential, Senate, and House races and explains why not all ads have the same results.

Explores how media literacy has influenced political elections, discussing the use of the Internet and television in campaigns, the importance of critical thinking in evaluating media messages, and the concepts and techniques used in political advertising.

Profiles an advertising campaign for Autotrader, a British motoring publication, to explore how the Internet, multi-channel TV and other new media are altering the nature of advertising.