the branding war between the Third Reich and the United States
Studies how the Nazis used the swastika in a modern propaganda program that preceded contemporary brand identity, and that couldn't be matched by the U.S. government. Draws on numerous examples of U.S. and Nazi military heraldry to compare graphic and textile design, and show how they impacted social and cultural design movements like modernism. Also examines how fledgling corporate culture and war production turned national brands like IBM, Coca-Cola, and Disney into multinational corporations.
