Red's factory-applied label clearly says that he is red, but despite the best efforts of his teacher, fellow crayons and art supplies, and family members, he cannot seem to do anything right until a new friend offers a fresh perspective.
Eric reluctantly agrees to share his crayons with his little sister Julieta, but will not give her any paper, forcing her to find other surfaces to draw on. Presented in English and Spanish.
Although they are many different colors, the crayons in a box discover that when they get together they can appreciate each other and make a complete picture.
Text and photographs illustrate how crayons are made at the Binney & Smith company in Easton, Pennsylvania, where an average of twelve million crayons are produced every day.