Inside Coca-Cola
a CEO's life story of building the world's most popular brand
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
St. Martin's Press
2011
9781250004987
book
Holdings
| hid | mid | miid | nid | wid | location_code | location | barcode | callnum | dewey | created | updated |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1466457 | 5101258 | 2199 | 233255 | 340420 | WEHS | 491 | WEHS901151 | 338.7 ISD | 338.7 | 1581465224 | 1708963493 |