Jony Ive : the genius behind Apple's greatest products

In 1997, Steve Jobs returned to Apple as CEO with the intent of turning around the struggling company he founded. It was then he discovered a scruffy British designer toiling away at Apple's headquarters surrounded by hundreds of sketches. He realized he had found a talent who could help bring the company out from its long decline. That young designer was Jony Ive. Ive would produce the design for some of the world's most iconic technology products, including the iMac, iPod, and iPhone. The designs have made Apple a hugely valuable company and created a globally powerful brand.