A perfect fit

how Lena "Lane" Bryant changed the shape of fashion

Lena came to America with nothing but a dream and an exceptional ability to drape and snip and stitch. She never used a pattern or a tape measure, but every dress she sewed turned out to be a perfect fit. Then, one day, a customer presented her with a new challenge. Could she design a stylish, comfortable gown for a body shape that did not meet the current standards of fashion? Lena took the challenge. Under the company name Lane Bryant, she became famous for flattering and modish clothing designed for all different shapes and sizes. The world of fashion would never be the same.

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Cover image of A perfect fit

Holdings

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