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The definitive, deeply reported account of YouTube, the company that upended media, culture, industry, and democracy. Across the world, people watch over a billion hours of video on YouTube every day. The sheer amount of video produced there is beyond comprehension. Every minute, over five hundred hours of footage are uploaded to the site, the equivalent of eighty-two years of video added a day. Everyone knows YouTube. And yet virtually no one knows how it works. This is the first book to explain exactly how YouTube's technology and business evolved, how it works, and how it helped Google grow to unimaginable power, a narrative told through the people who created YouTube and the Google engineers and chiefs who took it over.