breakfast cereals

Tells the story of how brothers John Harvey and Willie Keith Kellogg invented breakfast cereal, and follows the development of Kellogg after W.K. decided to take the company in a new direction against the wishes of John who was primarily interested in nutrition.

Sara the Tryceratops has been eating Dino Delights cereal for three months and collecting the box tops--and now she and her friends are eagerly awaiting her prize.

"Engaging images accompany information about the Kellogg Company. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 7"--.

Chronicles the lives of the two Kellogg brothers who successfully created an empire based on simple, healthy, natural foods. Includes photos, a timeline, a glossary, and an index, and illustrates the development and growth of Kellogg Company products.