The Kellogg family / Mattern, Joanne

Tells the story of how brothers John Harvey and Willie Keith Kellogg invented breakfast cereal, and follows the development of Kellogg after W.K. decided to take the company in a new direction against the wishes of John who was primarily interested in nutrition.

Chronicles the lives of the two Kellogg brothers who successfully created an empire based on simple, healthy, natural foods. Includes photos, a timeline, a glossary, and an index, and illustrates the development and growth of Kellogg Company products.