coffee industry

Type: 
Topical Term
Subfield: 
a
Alias: 
coffee industry

Onward

how Starbucks fought for its life without losing its soul
2011
Howard Schultz, chairman, president, and CEO of Starbucks, details the problems that began to plague the company as sales fell and stock prices shrank in the years leading up to 2008. Schultz discusses how he and others worked to reform the company and put it back on the right track and details the decision-making process that allowed the company to be put back on the path to profitability and growth.

Grounds for murder

a Maggy Thorsen mystery
2008
Coffee shop owner Maggy Thorsen, while at a coffee convention in Milwaukee, discovers the dead body of her top competitor and decides she better do some investigating on her own--before police start to suspect she is the murderer.

Uncommon grounds

the history of coffee and how it transformed our world
1999
Traces the history of coffee from ancient Ethiopia to twentieth-century Seattle, discussing its uses and production, its role in the economies of countries around the world, and the evolution of its place in American kitchens and popular culture.

Coffee

2011
An introduction to coffee, including its uses, its benefit to the economy, and how it is traded as a commodity in the global marketplace.

Starbucks

2009
Discusses the origins, development, and successes of Starbucks, as well as the corporation's strategies, innovations, and impact on society and the coffee industry; and includes a time line.

Starbucked

a double tall tale of caffeine, commerce, and culture
2007
Traces the history of the Starbucks Corporation, discussing how, over the last fifteen years, American culture has been influenced by the company and exploring key issues, such as gentrification and fair trade, that have arisen as Starbucks becomes more popular and powerful.

The story of Starbucks

2009
Presents the history of a coffee company known as Starbucks focusing on marketing director Howard Schultz who brought the company into an espresso coffee market rather than just a roasting coffee beans company. Starbucks soon launched into a major seller of coffee drinks like cappuccinos and caffe lattes.

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