Orla Cadden, an aspiring novelist who is stuck writing clickbait, meets Floss, a striving celebrity, who comes up with a shady plan to make them both stars. Thirty-five years later, a woman named Marlow is a government-appointed celebrity who spends every minute on camera and wants nothing more than to escape her ruthless corporate sponsors. It's then she learns of her dark family past, so she escapes her fake reality and sets out on a quest to find the truth about her family.