women in advertising

"In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container.

Using examples of over 120 ads from magazines and TV, Slim Hopes offers a new way to think about demoralizing and life-threatening eating disorders, such as bulemia and anorexia.

With wit and warmth, Kilbourne uses over 160 ads and commercials to critique adveritising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way that moves and empowers them to take action.

Explores how the mass production of consumer goods, the development of the advertising industry, and the evolution of women's roles in society progressed through the twentieth century.

Examines the influence of advertising on consumers, and presents evidence to support the author's argument that advertising causes and contributes to many of the problems experienced by women and girls in modern society.

Explains why women and girls are more susceptible to the lure of advertising.