branding (marketing)

"Examines the history of the American apparel and shoe brand and its place in the sports world today. Readers will learn about the company's founder, innovative products, and controversies"--Amazon.

"Examines the history of the American outdoor clothing brand Patagonia and its place in the world today. Readers will learn about the company's founders, innovative products, and controversies"--Amazon.

"Examines the history of the German shoe and apparel brand Puma and its place in the sports world today. Readers will learn about the company's founder, innovative products, and controversies"--Amazon.

Explains how people can use the power of the Internet to make money doing what they love, with tips on setting up an online business that allows people to turn their interests, passions, and hobbies into viable business ventures.

"Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media"--Provided by publisher.

A collection of editorials and reports on social media influencers, covering the Internet celebrity culture, the biggest apps and sites, and more.

An exploration of branding and how to create a unique identity on the Web.

Provides advice on how to build a brand and a presence on social media websites, discussing how to build an audience and keep them engaged, find an agent, pitch your favorite companies, and monetize your influence.

"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire"--Provided by publisher.

Discusses Katy Perry's involvement in many industries, including music, fashion, and beauty, and her influence on young people today.