business planning

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

"Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace. In his passionate, streetwise style, Chef Mark Garcia's mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions"--Amazon.

"Change. It's a constant, in life and in business. Its pace is increasing across the globe--and businesses and entities of all stripes must do more than keep up. They must innovate and accelerate to succeed. And yet people--many of the people that businesses rely on--are unnerved by change, often in ways they can't explain. This difficulty in embracing the new hinders breakthrough change initiatives, slowing nearly 90 percent of them to a glacial pace or stopping them entirely. It's a problem--perhaps the hardest problem--that innovative leaders face as they drive toward the future. Now, in Stacking the Deck: An Operator's Manual for Leading Breakthrough Change, readers will find expert guidance and advice on how toeffectively and successfully lead and implement breakthrough change in their organizations--from wherever they stand.Through in-the-trenches stories of experienced leaders of bold, sweeping change in organizations from Intel to Pinkberry, from Asurion to Starbucks, Dave Pottruck, former CEO of Charles Schwab and winner of the Morningstar CEO of the Year award, walks readers through the social and emotional reality of leading others and all the ups and downs that can entail. Stacking the Deck addresses the challenges leaders are likely to confront in driving and implementing change--and provides a 9-step plan to help leaders successfully organize and drive breakthrough change. Dave presents his nine step process for stacking the deck in favor of success developed over his more than thirty years of experience in leading many of the boldest changes in the financial services industry.Leading breakthrough change is certainly not for the faint of heart. But armed with the right insights, a time proven process, and perspective gained from leaders who have "been there and done that" success can be encouraged although never guaranteed. This book and its contents will help you stack the deck in favor of your ultimate success"--.

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. Discover how to achieve a "product/market fit" for your fledgling venture.

A comprehensive guide to writing a business plan that covers mission, goals, structure, marketing, funding, financial forecasting, and other related topics.

Introduces the basics of understanding how to create a business plan.

A guide for business managers that explains how to be competitive at a conceptual, industry level, stressing the importance of innovation to business survival.

A guide for business managers that explains how to be competitive at a conceptual, industry level, stressing the importance of innovation to business survival.