Rose, Frank

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Into the heart of the mind

an American quest for artificial intelligence
1984
Tells about the team working at Berkeley to teach a computer to think in the sense that living organisms do, beginning with, "If there's an event, process it; if there's a goal, plan for it; if there are plans, execute them.".

West of Eden

the end of innocence at Apple Computer
1989
An account of Apple Computer's growth into a Fortune 500 Corporation.

The art of immersion

how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories
2011
A contributing editor at "Wired" examines the way entertainment has shifted in the face of new media and discusses how visionaries like Will Wright, James Cameron, and Damon Lindelof are changing how people play, relax, and think.
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