how Apple became a trillion-dollar company and lost its soul
Mickle, Tripp
Examines the path of Apple after the death of Steve Jobs and how the selection of Tim Cook as his successor led to the prioritization of revenue growth over innovation.
Explores the life and achievements Jonathan Ive, discussing his childhood, education, career with Apple Computer, Inc., and success designing the iPod. Includes a glossary, suggestions for further reading, related Web addresses, and an index.
