business enterprises

Presents a collection of interesting facts about major product brands including how they got their names and logos as well as information on the history of such products such as Heinz Ketchup and Wrigley gum.

Discusses the advantages of working and offers tips on assessing your talents and abilities, finding a job, acting responsibly, handling disasters, and setting prices.

Presents brief biographies of the enterprising individuals who started such products and companies as Apple computers, Sears, the Dow Jones Index and The Wall Street Journal, J.C. Penney, Hershey's chocolate, Ebony magazine, and Kinney shoes.

Relates success stories of entrepreneurs such as Heinz, Folger, DuPont, and Chrysler, who overcame bankruptcy and other business crises to establish thriving companies.

Twelve-year-old Eddie decides to go into business for himself with two friends and soon discovers that a business is not a simple thing.

The Turtles of Turtle Street plot a way to earn enough money to go to Disneyland by establishing a trading company, which turns out to be an enormous success.

Holly convinces her mother to let her spend the summer with her friend Max Applebaum and his family. There Holly and Max start a new business venture.

A young girl describes how her school friend made over a million dollars by creating and marketing a cheaper and better toothpaste.

Izzy tries to save his hot dog stand from Madame Moola Moo who is planning to build a shopping mall on the same spot.

Suggests a variety of small business ideas, including being a birthday party planner, dog walker, and photographer.